Welcome to Marketing Teacher's FREE Lesson Store. All of the popular marketing topics from many marketing courses are here. Many of these lessons are supported with their own exercises with answers.
Lesson Store - Free Marketing Resources
- Introduction to Marketing - start here!
- Consumer Behaviour
- Creative Marketing
- Digital Marketing
- International Marketing
- Marketing Communications
- Marketing Environment and research
- Marketing & Finance
- Marketing Mix
- Marketing Plans
- Marketing Strategy
- Services Marketing
- SWOT Analysis
Introduction to Marketing
- Marketing Definitions
- What is a customer?
- Exchange process
- Marketing Concept
- Customer Satisfaction
- Customer Database
- Customer Relationship
- Maintaining Customer Relationships
- Internal Functions and Marketing
- Consumer Buyer Behaviour
- Buyer Decision Process
- Decision-making Unit (DMU)
- Adoption Process
- Marketing Mix
- Promotion
- Three Levels of a Product
- Product Life Cycle
- Price
- Place/Channel
- Services Marketing
- Services Marketing Mix
- People
- Process
- Physical Evidence
- Business-to-Business (B2B)
- Marketing Contexts
Marketing Plans
- Marketing Plan
- Marketing Audit
- SWOT
- PEST Analysis
- PESTEL Analysis
- Segmentation
- Targeting
- Positioning
- SMART Objectives
- Marketing Strategies
- Marketing Mix
- Promotion
- Three Levels of a Product
- Product Life Cycle
- Price
- Place/Channel
- Marketing Controls
- Internal Marketing
- Internal Marketing (strategic)
- Marketing Planning and em português.
Digital Marketing
- What is Digital Marketing?
- 7 Cs of Website Design
- Digital Marketing and Internal Audits
- Digital Marketing Situation Analysis
- Digital Marketing and Competitor Research
- Email Marketing
- Email Marketing Providers
- Email Marketing Campaigns
Digital Marketing
- Digital Marketing Mix
- Digital Marketing Product
- Digital Marketing Price
- Digital Marketing Place or Channel
- Digital Marketing Promotion (Digital Advertising)
- Digital Marketing Promotion (Website Optimization)
Marketing Strategy
- Arthur D Little (ADL) Strategic Condition Matrix
- Ansoff's Matrix
- Balanced Scorecard
- Benchmarking
- Boston Matrix
- Bowman's Strategy Clock
- Core Competences
- Gap Analysis
- General Electric Business Screen
- Pareto Principle
- Porter's Generic Strategies
- Shell Directional Policy Matrix
- Value Chain Analysis
- Value Curves
Marketing Environment
- SWOT
- Marketing Environment
- PEST Analysis
- PESTEL Analysis
- Five Forces Analysis
- Customer Information
- Introduction to Marketing Research
- Primary Marketing Research
- Secondary Marketing Research
- How the professionals do marketing research
SWOT Analysis
- SWOT Analysis
- History of SWOT
- POWER SWOT Analysis
- Análise SWOT Portuguese
- Amazon SWOT
- Apple SWOT
- Audi SWOT
- Ben and Jerry's SWOT
- Bharti Airtel SWOT
- Burger King SWOT
- Carnival Crusies SWOT
- China Mobile SWOT
- Crayola SWOT
- Dell SWOT
- DreamWorks SWOT
- EA Games SWOT
- eBay SWOT
- Fox Entertainment SWOT
- Facebook SWOT
- General Electric SWOT
- General Motors SWOT
- Hewlett Packard SWOT
- Home Depot SWOT
- IBM SWOT
- Indian Premier League (IPL)SWOT
SWOT Analysis
- Ikea SWOT
- Infosys SWOT
- ITC SWOT
- Johnson and Johnson SWOT
- Kroger SWOT
- McDonald's SWOT
- Molson Coors SWOT
- Nestlé SWOT
- Nike SWOT
- Nintendo SWOT
- PepsiCo SWOT
- Sandals SWOT
- Smith and Wesson SWOT
- Sony SWOT
- Starbucks SWOT
- Tata Motors SWOT
- Time Warner SWOT
- Toyota SWOT
- Toys 'R' Us SWOT
- Trojan SWOT
- Wal-Mart SWOT
- Whole Foods SWOT
- Williams-Sonoma SWOT
- Yahoo! SWOT
Marketing Mix
- Marketing Mix
- Promotion
- Three Levels of a Product
- Product Life Cycle
- Price
- Place/Channel
- Services Marketing
- Services Marketing Mix
- People
- Process
- Physical Evidence
- Marketing Mix
- Apple Marketing Mix
- Burger King Marketing Mix
- Dreamworks Marketing Mix
- eBay Marketing Mix
Marketing Mix
- Facebook Marketing Mix
- Fox Entertainment Marketing Mix
- General Electric Marketing Mix
- Google Marketing Mix
- Hewlett Packard Marketing Mix
- Home Depot Marketing Mix
- Ikea Marketing Mix
- Johnson and Johnson Marketing Mix
- Kroger Marketing Mix
- Nintendo Marketing Mix
- PepsiCo Marketing Mix
- Ryanair Marketing Mix
- Sony Marketing Mix
- Starbucks Marketing Mix
- Time Warner Marketing Mix
- Yahoo Marketing Mix
Consumer Behavior/Behaviour
- What is Consumer Behavior/Behaviour?
- Value and Relationship Quality
- Segmentation, Demographics and Behavior/Behaviour
- Segmenting Publics in America
- Learning
- Memory
- Emotion and Perception
- Motivation
- Personality
- Lifestyle and Attitude
- External Influences - Introduction
- Family Life Cycle
Consumer Behavior/Behaviour
- Consumer Culture
- The Six Living Generations in America.
- Social Environment and Social Class
- Family Influences (Birth Order)
- Situational Influences - Introduction
- Atmospherics
- Time
- Science
- Shopping Habits
- Online Shopping
- 8 Types of Online Shoppers
- Eating Habits
International Marketing
- What is International Marketing?
- International Marketing Environment
- International Marketing Culture
- International Marketing Entry Evaluation Process
- Place - Modes of Entry into International Markets
- Promotion - International Marketing Communications (Promotion)
- Price and International Marketing
- Products and International Marketing
Marketing Communications
- Introduction to Marketing Communications
- Introduction to Brands
- Four Branding Alternatives
- The Loyalty Ladder
- Personal Selling
- Advertising
- Public Relations
- Advertising Agencies
- Direct Marketing
- Sales Promotion
Marketing and Finance
- Introduction to Marketing and Finance.
- Balance Sheet
- Direct and Indirect Costs
- Profit and Loss Statement
- Cash Flow Statement
- Contribution Analysis
- Marketing Budget
- Financial Ratios
- Return On Investment (ROI)
- Annual Accounts
- Annual Reports
- Activity-Based Costing (ABC)
- Standard Costing
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