Download a version for Kindle or iPad
To read our book on your iPad you will first need to install a PDF reader. You can find one here. You can then download the PDF as normal and view it on your iPad.
The book is also available for the Kindle. Visit Amazon to buy it now.
Please send any feedback you have about these versions to textbook@quirk.biz and we hope you enjoy reading the book!
Download a Specific Chapter
Introduction
Part 1: Think
- Introduction to Think
- Chapter 1: Digital Marketing Strategy
- Chapter 2: Market Research
- Chapter 3: Crowdsourcing
Part 2: Create
- Introduction to Create
- Chapter 4: Website Design and Development
- Chapter 5: Writing for the Web
- Chapter 6: Mobile Development
Part 3: Engage
- Introduction to Engage
- Chapter 7: Email Marketing
- Chapter 8: Online Advertising
- Chapter 9: Affiliate Marketing
- Chapter 10: Search Engine Marketing
- Chapter 11: Search Engine Optimisation
- Chapter 12: Pay Per Click Advertising
- Chapter 13: Video Search Engine Optimisation
- Chapter 14: Social Media Channels
- Chapter 15: Social Media Strategy
- Chapter 16: WebPR
- Chapter 17: Online Reputation Management
- Chapter 18: Mobile Engagement
- Chapter 19: Customer Relationship Management
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